"WOMEN IN BUSINESS" is a book I read during this vacation which introduces 5 famous women in business around the world. I really enjoyed reading this book because they are/were made hopes for every women in the field. One of them, Anita Roddick, who is also such a nice woman, founded a store named The Body Shop which sells body creams, body soapes, perfumes and cosmetic items.
Anita thinks that business is not about making money. Actually, she shows people that business can help to make the world a better place. She changed the cosmetic industry. Her concept of opening a shop was to sell a good product and offer a good service. As she said, she made natural products which was cheaper than the products that any other cosmetic companies made.
Anita's concept is not only selling natural products, but also helping the earth. She started working as a group Greenpeace to stop companies putting waste and poisons into the sea in 1985. In addition, Anita made a business with Kayapo in Brazil to product oil and sell it for cosmetic.
Her business has been getting growth now because of the needs of customers. You can see lots of The Body Shop in large cities in Japan and the other countries. I think Anita is a new person who think a way to help both nature and women, and she made another way for women to live in business.
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